Year 2 Social Networking and Digital Media

ANALYSING LITERATURE AND CASE STUDY APPROACH: - EXPLORE THEORY ESSAY BASED ON LITERATURE REVIEW AND EXAMPLES,  - INTEGRATE THEORETICAL KNOWLEDGE FROM LITERATURE REVIEWS INTO PRACTICAL CASE STUDY ANALYSIS. THEORY ESSAY: MAIN CHARACTERISTICS: Clear focus on theory and a theoretical concept Critical analysis of the theory, include your own critical understanding Integrate relevant academic literature analyse a particular media phenomenon such as privacy and surveillance In the conclusion include a reflection on the main argument of your essay and relate it to the theory that you have mentioned and your own personal experience on social media  Theory essay example  "THE THEORY OF SOCIAL CAPITAL, AS IT EXTENDS TO ONLINE INTERACTIONS, PROVIDES A NUANCED LENS THROUGH WHICH TO EXAMINE THE IMPACT OF DIGITAL MEDIA ON SOCIAL DYNAMICS AND RELATIONSHIPS. SOCIAL CAPITAL, DEFINED BROADLY AS THE BENEFITS ACCRUED FROM SOCIAL NETWORKS AND INTERACTIONS (PUTNAM, 2000), TAKES ON NEW DIMENSION...

What is digital labour?  “The exchange of labour for money between individuals or companies via digital platforms that actively facilitate matching between providers and customers, on a short-term and payment by task basis.”  (Trade Union Congress, 2021: 4)  -Labour of sociality [Innate, uplifting element of human nature] -Wage labour [unnatural. tedious, and agonising. It requires monetary compensation.] -Free labour [UGC, users time, and attention, social networks , and meta data. Non consensual, stolen data.]  -Labour of struggle [Worker generated content, WGC] Is UGC and social media use, in general, free labour? The dominant capital accumulation model of contemporary corporate Internet platforms is based on the exploitation of users’ unpaid labour, who engage in the creation of content and the use of blogs, social networking sites, wikis, microblogs, content sharing sites for fun and in these activities create value that is at the heart of profit generation (Fuc...