Week 10 workshop essay draft

ANALYSING LITERATURE AND CASE STUDY APPROACH:

- EXPLORE THEORY ESSAY BASED ON LITERATURE REVIEW AND EXAMPLES, 

- INTEGRATE THEORETICAL KNOWLEDGE FROM LITERATURE REVIEWS INTO PRACTICAL CASE STUDY ANALYSIS.

THEORY ESSAY: MAIN CHARACTERISTICS:

Clear focus on theory and a theoretical concept

Critical analysis of the theory, include your own critical understanding

Integrate relevant academic literature

analyse a particular media phenomenon such as privacy and surveillance

In the conclusion include a reflection on the main argument of your essay and relate it to the theory that you have mentioned and your own personal experience on social media 

Theory essay example 

"THE THEORY OF SOCIAL CAPITAL, AS IT EXTENDS TO ONLINE INTERACTIONS, PROVIDES A NUANCED LENS THROUGH WHICH TO EXAMINE THE IMPACT OF DIGITAL MEDIA ON SOCIAL DYNAMICS AND RELATIONSHIPS. SOCIAL CAPITAL, DEFINED BROADLY AS THE BENEFITS ACCRUED FROM SOCIAL NETWORKS AND INTERACTIONS (PUTNAM, 2000), TAKES ON NEW DIMENSIONS IN THE REALM OF DIGITAL COMMUNICATION. PLATFORMS LIKE LINKEDIN AND FACEBOOK FACILITATE THE FORMATION OF DIVERSE NETWORKS, TRANSCENDING GEOGRAPHICAL BARRIERS AND FOSTERING CONNECTIONS THAT MIGHT NOT OCCUR IN PHYSICAL SPACES. ONLINE COMMUNITIES, WHETHER PROFESSIONAL NETWORKS OR INTEREST-BASED GROUPS, CAN SIGNIFICANTLY ENHANCE ONE’S SOCIAL CAPITAL BY PROVIDING ACCESS TO INFORMATION, RESOURCES, AND SUPPORT. HOWEVER, THIS INCREASE IN SOCIAL CAPITAL IS NOT UNIFORM ACROSS ALL DIGITAL SPACES. THE QUALITY OF INTERACTIONS AND THE NATURE OF THE NETWORKS FORMED CAN VARY WIDELY, WITH SOME ENVIRONMENTS ENCOURAGING MEANINGFUL CONNECTIONS THAT LEAD TO INCREASED SOCIAL CAPITAL, WHILE OTHERS MAY FOSTER SUPERFICIAL INTERACTIONS WITH LIMITED LONG-TERM VALUE. FURTHERMORE, THE DIGITAL DIVIDE AND ACCESS ISSUES IMPLY THAT NOT EVERYONE HAS AN EQUAL OPPORTUNITY TO BUILD SOCIAL CAPITAL ONLINE, HIGHLIGHTING A DISPARITY THAT CAN REINFORCE EXISTING SOCIAL INEQUALITIES. THIS EXPLORATION OF SOCIAL CAPITAL IN DIGITAL MEDIA UNDERSCORES THE IMPORTANCE OF CRITICALLY EXAMINING THE NATURE OF ONLINE INTERACTIONS AND THEIR IMPACT ON BROADER SOCIAL STRUCTURES AND INDIVIDUAL OPPORTUNITIES."

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Case study essay 

Specificity (focuses on a specific case, an organisation, event, individual, or phenomenon),

Context background (provides historical, socio-cultural or economic information information),

Integration of theory (apply relevant theories to analyse the case)

Critical perspective (evaluate both theories and the case),

Evidence-based argument (use evidence from the case to support your claim)

If you decide to write about a celebrities such as carti and how they use social media and use theories for your essay then you will be boyo.

example of a case study

"IN ANALYSING THE DYNAMICS OF THE ATTENTION ECONOMY, THIS CASE STUDY FOCUSES ON TIKTOK, A SOCIAL MEDIA PLATFORM THAT HAS RAPIDLY RISEN TO PROMINENCE. THE ATTENTION ECONOMY, AS THEORIZED BY DAVENPORT AND BECK (2001), POSITS THAT IN AN INFORMATION-RICH WORLD, THE SCARCE RESOURCE IS NOT THE INFORMATION ITSELF, BUT THE ATTENTION OF THOSE WHOM THE INFORMATION IS TRYING TO REACH. TIKTOK, WITH ITS SHORT-FORM VIDEO CONTENT, EPITOMIZES THIS PRINCIPLE BY DESIGNING AN INTERFACE AND ALGORITHM THAT CAPTIVATES AND RETAINS USER ATTENTION EFFECTIVELY. THE 'FOR YOU' PAGE, A CENTRAL APP FEATURE, EMPLOYS AN ADVANCED ALGORITHM THAT CURATES CONTENT BASED ON USER INTERACTIONS, KEEPING USERS ENGAGED FOR EXTENDED PERIODS. THIS PERSONALIZATION STRATEGY NOT ONLY MAXIMIZES USER SCREEN TIME BUT ALSO CREATES AN ENVIRONMENT RIPE FOR TARGETED ADVERTISING, A KEY REVENUE SOURCE FOR THE PLATFORM. HOWEVER, THE CASE OF TIKTOK ALSO RAISES CRITICAL QUESTIONS ABOUT THE ETHICAL IMPLICATIONS OF THE ATTENTION ECONOMY. CONCERNS INCLUDE REDUCED ATTENTION SPANS, THE POTENTIAL FOR ADDICTIVE USE PATTERNS, AND THE IMPACT OF CONSTANT ENGAGEMENT ON MENTAL HEALTH, PARTICULARLY AMONG YOUNGER USERS. THIS CASE STUDY REVEALS HOW TIKTOK, AS A BUSINESS MODEL GROUNDED IN THE ATTENTION ECONOMY, SUCCESSFULLY CAPTURES USER ATTENTION BUT ALSO HIGHLIGHTS THE NEED FOR A BALANCED APPROACH THAT CONSIDERS THE WELL-BEING OF ITS USER BASE."

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HOW TO APPLY THEORY TO ANALYSE EXAMPLES AND CASE STUDIES, USEFUL TIPS:

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My essay topics 'Celebrities, and influencers'

Celebrities and their relationships with their fans.

Maybe Kpop or carti not sure what celebrity I will talk about 

Theories:

para social interaction theory

Examples and case studies:

https://www.sciencedirect.com/science/article/pii/S0747563221002338?ref=pdf_download&fr=RR-2&rr=83148c69895876fb

https://www.sciencedirect.com/science/article/abs/pii/S0747563220301722#:~:text=More%20specifically%2C%20by%20following%20and,Chung%20%26%20Cho%2C%202017).

https://journals-sagepub-com.mmu.idm.oclc.org/doi/epub/10.1177/00472875231207860

https://d1wqtxts1xzle7.cloudfront.net/34796489/JPP_040_02_03-Rockwell-libre.pdf?1411146743=&response-content-disposition=inline%3B+filename%3DBeing_a_Celebrity_A_Phenomenology_of_Fam.pdf&Expires=1701870528&Signature=RlJG4OnUhPW0fKXksHW3GnKiBmrZP4aipKT9ulcp-z1mx2mDEw~TJwJ9SBwfRDMKOssNKaNLjgoix-RXVabRZDo4SDS7aCITaiKVeJv5LZD97FeWkIWr~59zGEQVNTiGMQUQDeM4uuRZD4JSFe4DLrtmDSN22LBuO9KtsF181BXLFB1Bu7JPzoUVV2QGxKKfJDlu~DmGQZzHeMFm~NMCzc4BeU1FuKg4V6B4OLRt4bhVykd5~IGDx9nfbc-VttpNOdj3O73qCf-jHo9hGyglqHzuFSVErUYBLHw~kUrnURm04WcFuFQLEaMWfT~3zrLCVYdYMv21YBK6mDboMQP57g__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA